Ceases Operations

Today, March 30th, 2014, ceased operations as an online specialty toy store offering fine products from second tier European Manufacturers. Since January 2014, the store had been in liquidation mode.

The US CPSIA toy safety regulation came with unintended consequences. Those include, among many others, the decimation of the supply of low volume / small batch specialty toys from Europe. These are the items that made a unique store and a special shopping experience.

Years of lobbying efforts, testimony before Congress and the CPSC, meetings with Representatives, Senators, and Commissioners, and even negotiations with consumer groups – could not right this particular unintended consequence.

It’s a sad day when one’s own government, through no fault of your own, puts you out of business with sloppy, poorly designed regulation.