For the most part, Nuremberg Toy Fair seems to be back to normal being held the second time post pandemic. The toy industry and the world has changed, and Spielwarenmesse continues as THE destination for toy manufacturers, retailers, and anyone with an interest in toys.
The show was tinkered with a bit, but thankfully not as badly as the US Toy Association did with the New York Fair. Nuremberg started on a Tuesday and ended the following Saturday. The consensus was that Tuesday seemed a bit on the slow side, but this could very well have been related to striking railway workers over the preceding weekend through Monday. Speaking of strikes, it seems that Germany was plagued with striking transit workers of one sort or another before, during, and after the close of the fair.
Our (Former) Brands
Below you’ll find a short synopsis on those brands euroSource has handled over the previous decades.
Käthe Kruse Presence
The booth is contained within the Toynamics section which dedicates the largest space to Hape. This year the rebranding was in display with a new logo and simpler products with trendy colors. Most of what we know as the old Käthe Kruse is just gone. For vinyl dolls, there were only Mini Bambina and Gluckskin; no Bath Baby or Puppa. The main Waldorf doll series is smaller and also more expensive. Krueslings seem to be nowhere in sight.
In a bit of an interesting twist, the Schildkroet section within Toynamics was immediately behind Kathe Krus
Siku Models
Siku models are now coming to the USA through a state-side wholesaler. This is the first return since leaving the US market in 2010. They will soon be all over Amazon and some other online sources.
Selecta Shrinks
Selecta Spielzeug remains a part of Schmidt Spiele but the width of the product line continues to shrink.
