How to Reduce Compliance Costs

There are two primary methods for reducing the cost of compliance to US toy safety regulations: (1) the component parts rule, and (2) determinations. Components Parts Rule The component parts rule is useful to nearly all manufacturers that utilize surface coatings or who use a single component on multiple products. The rule allows for heavy […]

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How Amazon Damages Premium Brands

Without dispute, Amazon has built and operates an attractive platform optimized for selling just about anything. And, that platform is incredibly effective, gathering more than 50% of initial searches for prospective buyers. That’s a hard statistic to ignore. Only a few years ago, Google was king of product search and it was the primary way […]

Some Toy Safety History

Modern European toy safety standards were discussed in the early 1980s and were formalized with Directive 88/378/EEC in 1988. This directive was replaced by┬áDirective 2009/48/EC and includes the safety standards commonly know as EN-71. The 2009 Directive has received numerous updates, most recently in November of 2015. These updates address new developments in toy design […]