About Us

Boys at Selecta Spielzeug in Germany
Discovering unique toys at Selecta Speilzeug in Germany.

euroSource was founded March of 1999 in the community of Lancaster, PA, USA. Originally operated by two stay-at-home dads, it was a natural mix of entrepreneurial spirit and child rearing, teaching, cooking, … But children grow, parents age, and things change. Now euroSource LLC is operated by the original founder and his family.

euroSource was born when I wanted to purchase some European toys for my young child but couldn’t locate a source  in the USA. What I did locate was an importer in New York who would sell me cases of toys, but not individual toys. Well, when life serves you lemons – make lemonade! And in this case, the lemons were cases of toys and making lemonade was parlaying my engineering and networks expertise towards building an e-commerce venture to sell the toys. Hey, if I wanted to buy them, then certainly others did too!

The internet (and especially e-commerce) was young then. Seeing that original web site is nearly embarrassing – except when taken in context of all the rest of the sites in 1999. At the start euroSource worked with a single importer and used the web site (www.euroToyShop.com) to move toys from them to you.

Then in 2008 with the passage of the US Consumer Product Safety Improvement Act (CPSIA), small European toy companies were shut out of the USA by the law’s unintended consequences. Thus began a new era of lobbying in Washington DC for my business and other small businesses adversely affected, both in the USA and the European Union. The effort went on for years and taught me about public policy and legislative and regulatory politics. I became the squeaky wheel for transatlantic small business toy commerce on Capitol Hill and at the Consumer Product Safety Commission (CPSC) and worked to be included in the Transatlantic Trade and Investment Partnership (TTIP) negotiations.

The CPSIA turned into a college education with a double major in public policy and transatlantic commerce. At the same time, the landscape of e-commerce and mass retail was evolving in ways that proved to be a challenge for brand management. So today, euroSource works to; facilitate European toy brand presence in the USA, advises toy companies on regulatory compliance in the US and the EU, builds logistic systems to ensure product is at the right place at the right time.

Contact us to begin a discussion about your branding, compliance, or logistics needs.

– Randall Hertzler, President and Founder