Today euroSource LLC started the final clearance of all inventory at http://www.eurotoyshop.com. The liquidation will continue until the end of the year 2013 or until the liquidation is complete. To start, everything is marked down 20%.
euroToyShop.com is another casualty of the US consumer safety law’s unintended consequences. If you’ve read this blog, you know the profound affect the CPSIA (Consumer Product Safety Improvement Act) has had on our business. Unfortunately, euroToyShop.com was at the epicenter of these consequences by bringing toys from smaller European manufacturers to the USA for retail. The toys are safe, meet European toy safety standards, and provide a unique, high value play experience – BUT – they must go through dual EU and US third party testing. That testing, for a smaller manufacturer, either increases the product cost beyond what the consumer can afford, or simply makes the US market too expensive to navigate. Our supplies of these toys began to dry up in 2009 to barely a trickle today. Without a supply there isn’t a business opportunity left.
We continue to advocate for change to the law through the Handmade Toy Alliance and efforts we undertake on our own behalf to seek mutual recognition or alignment of US and EU toy safety regulations.